ProjectHill Communications Strategies

Hill Communications Strategies is accredited public relations practices to help passionate advocates effect change in public policy. Based in Harrisburg, Pennsylvania, we provide strategic advocacy campaign consulting, public policy prioritization, issues management, and public relations/community engagement training and education.

problem

Amy Hill decided to open a public relations practice Hill Communication Strategies. She needed everything a small business would need: logo, website, digital footprint, business cards etc. She reached out to Na’toria Marketing & Design Solutions to help her get started.

APPROACH:

We began by developing (3) three logo concepts, all incorporating a compass as per her vision. She loved the new concepts. Once she selected her favorite, we built the rest of her brand identity around it.

1.

For her new business, Amy chose the Small Business Package to quickly launch her operations. This package provided essential products: a one-page website, logo, business cards, letterhead, and promotional materials.
2.

As a new business, Hill Communications Strategies, wanted a brand identity. They requested a style guide that is a consistent brand identity across all their communications.
3.

Amy Hill sought promotional materials to attract new and prospective clients to Hill Communications Strategies.

1.

We developed concepts for her logo, then with the content provided we created her Hill Communication Strategies, website that increased her online presence. We then designed and provided business cards, letterheads, and office mug designs.
2.

The brand identity was optimized through the development of a landing page and information documents. These were enhanced with campaign keywords and consistently incorporated the call to action, “Effect Change.”
3.

To establish Hill Communication Strategies’ brand identity, we supplied business cards, letterheads, and coffee mugs.