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Na’Toria Marketing and Design SolutionsDoes It Better

Our model
Our mission

Victoria McCallum
Na’Toria (Cheer) Leader
Marketer/Artist/Planner
Na’Toria started as a passion project before it became an agency.
In 2017, Na’Toria was founded by two veterans with full-time jobs, creative skills, and a shared connection to Harrisburg. We saw a need among Black-owned and minority-owned businesses in the region. Many entrepreneurs had strong ideas, meaningful services, and real ambition, but needed creative support to help their brands look as serious and capable as the work behind them.
At first, that work looked like logos, flyers, and creative projects for entrepreneurs who were just getting started. Over time, Na’Toria grew into a creative marketing agency supporting entrepreneurs, small businesses, nonprofits, government agencies, and organizations whose work reaches real communities.
Today, I am proud to lead Na’Toria as the sole owner while continuing the heart of why the agency was started. Our work now includes everything from creative materials for local businesses to design and marketing support for larger initiatives in areas like housing, healthcare, libraries, public service, environmental work, and small business development.
At the center of Na’Toria is connection because we care about the people behind the project. We will cheer you on, ask better questions, give honest feedback, and point you in the right direction.
As Na’Toria continues to grow, I want the work to stay relationship-driven, thoughtful, and useful. Every client we serve is trying to build something meaningful, and our role is to help bring that work forward with clarity, creativity, and care.
NT Core Team players


LaConteau
Marketing Strategist
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Marketing Strategist
LaConteauWilliams
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What I enjoy most about what I do for others:What I enjoy most about what I do for others. Is empowering them with knowledge, clarity, and confidence. Whether it’s helping someone refine their message, solve a problem, or take action toward their goals, I love seeing people grow and succeed. It’s fulfilling to know that even a small piece of guidance can make a big difference in someone’s journey.
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What I love to do for me:I love treating myself to shopping and surrounding myself with positive, uplifting people. My family and loved ones mean the world to me, and I value the joy and support they bring to my life. Being in a positive environment keeps me motivated and grounded, helping me to thrive personally and professionally.
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Why you should work with Na'toria:I believe it’s important to uplift a women-owned business and those in the creative space, as neither path is easy. I value supporting women who know what they want in this world and are determined to achieve it. Natoria is a company that embodies strength, passion, and the diversity that the world needs. It’s an ideal place for independent, driven leaders who want to make an impact.
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A quote I live by:Malcolm X’s “By any means necessary,” as it embodies strength, determination, and the relentless will to succeed. It serves as a personal mantra that has carried me through challenges, reminding me to stay resilient, adapt, and push forward no matter what stands in my way. This mindset has shaped my approach to life and success, reinforcing the importance of perseverance and unwavering commitment to my goals.
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What is one of your favorite books and why?One of my favorite books is The Science of Success. It was the first book that truly opened my eyes to the many ways success can manifest in a person’s life. Reading it has shifted my perspective and changed my world. It shows me that success isn’t one-size-fits-all but a journey shaped by mindset, strategy, and persistence.
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What show or movie do you quote religiously?The movie LIFE. Nearly every line in the movie humors me. I love to laugh 🙂
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What education or training do you have related to your current discipline?B.A. Mass Communications.

Valeri
Operational Projects Manager
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Operational Projects Manager
ValeriReynolds
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What I enjoy most about what I do for others:I love helping others achieve their success.
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What I love to do for me:I love to workout and read.
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Why you should work with Na'toria:Na’toria is a forward thinking entity with innovative creators. Using state of the art technology, ready to tackle your marketing needs.
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A quote I live by:“In the end, we only regret the chances we didn’t take.”
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What is one of your favorite books and why?I love biographies, especially of public figures. I like to know how others handle insurmountable odds and learn from them.
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What show or movie do you quote religiously?Happy Gilmore
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What education or training do you have related to your current discipline?BA in Journalism and Broadcast Media from University of Nevada, Las Vegas

Vivi
Accounts Manager
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Accounts Manager
ViviHyacinthe
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What I enjoy most about what I do for others:I enjoy helping businesses find their audiences online and create community and prosperity surrounding their talents and passions.
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What I love to do for me:I love to watch and play sports (I am on club volleyball and rugby teams!). I enjoy watching movies and TV as I believe they are snapshots into culture and the world. I also enjoy making playlists and writing stories to go along with them!
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Why you should work with Na'toria:Na’Toria is a collective of diligent and creative marketers dedicated to helping your business grow. The company is Black-owned, women-owned, and Veteran-owned and employs people who are the best at what they do!
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A quote I live by:“Those who cannot change their minds cannot change anything.” — George Bernard Shaw
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What is one of your favorite books and why?The Parable of the Sower. I love the idea of devoting yourself to change.
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What show or movie do you quote religiously?Holes (2003)
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What education or training do you have related to your current discipline?BA in Creative Writing from Columbia University

Elyse
Project Manager
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Project Manager
Elyse Irvis
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What I enjoy most about what I do for others:It’s legacy work! We are doing the work our ancestors were killed for doing! We get to celebrate culture and get paid for doing it! More black owned businesses lasting longer will impact this world for the next century ! It’s the progress that lasts for me!
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What I love to do for me:I love to travel, dance bachata and merengue and salsa… I like to go to concerts, and see live entertainment.
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Why you should work with Na'toria:Businesses who prioritize scale, efficiency, and longevity are my JAM! I am a full-time freelancer looking for business partners who check all 3!
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A quote I live by:“FAIL FASTER”
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What is one of your favorite books and why?Think and Grow Rich probably had the most profound effect on me.
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What education or training do you have related to your current discipline?Syracuse University (GO CUSE)

Shenika
Graphic Designer / Web Designer
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Graphic Designer / Web Designer
ShenikaNolan
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What I enjoy most about what I do for others:I enjoy the satisfaction of creating someone’s image or idea and bringing it to life.
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What I love to do for me:Besides designing, I love watching movies and of course napping. Naps are good!
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Why you should work with Na'toria:I believe people should work with Na’Toria because we treat all our projects with the same level of importance and care. No job is too big or too small.
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A quote I live by:“The needle of a compass always swings before pointing in the right direction. The same goes for life.” – Min Yoongi (Suga)
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College/University/Training/Certification/Degree Type:School of Visual Arts – Bachelor of Fine Arts / Advertising

Deanna
Graphic Designer / Photographer
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Graphic Designer / Photographer
Deanna Arroyo
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What I enjoy most about what I do for others:I am creating beautiful graphics for people and bringing their visions to life.
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What I love to do for me:I love to travel (especially to New York City)! I love taking portraits, attending concerts, editing images, and drawing in Procreate.
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Why you should work with Na'Toria:I love that when I get assigned a job it brings out my creativity and I learn new things every day. This company not only believes in its clients, it believes in its people.
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Quote I live by:Keep on following your dreams, and don’t let anyone put you down or tell you that you can’t do it – Greyson Chance

Luke
Digital Marketing Strategist
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Digital Marketing Strategist
LukeWeaver
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What I enjoy most about what I do for others:I love being able to help and support businesses that place an importance on supporting and giving back to their communities.
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What I love to do for me:In my free time, I enjoy fishing, golfing, reading, camping with my family, and attending Senators games.
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Why you should work with Na'toria:Na’toria combines creative expertise with technical excellence to deliver solutions that drive real business results. We work as partners, maintaining clear communication and meeting every deadline while helping your business thrive.
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A quote I live by:“You have power over your mind – not outside events. Realize this, and you will find strength.” – Marcus Aurelius
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What show or movie do you quote religiously?The Office
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What education or training do you have related to your current discipline?Google Ads certified, Google Analytics 4 certified, Microsoft Ads certified

Layla
Junior Designer
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Junior Designer
LaylaKing
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What I enjoy most about what I do for others:Definitely the reactions. In general, I like seeing other people happy. It’s one of my biggest motivators, especially within my family because of all the support they’ve given me. As for web design, I enjoy seeing the finished outcome especially when there are so many different ideas to incorporate.
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What I love to do for me:I love to set goals for myself. I speak positively to myself to get into the mindset of achieving them. In other words, I love to believe in myself. I also love setting aside time for me and my family.
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Why you should work with Na'toria:I think it’s important to not only do what you love, but also to work somewhere where you’ll be appreciated. From the first call with Victoria, she left a great impression on me. She was easy to talk to and seemed like the type of employer who wants the best for you and is willing to take extra steps to help you succeed. I think she was a good mix of fun and serious, and all of those are qualities of someone I’d like to work with.
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A quote I live by:“You don’t have to, you get to”
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What is one of your favorite books and why?James Patterson is my favorite author and I like his “Alex Cross” series. I started with his “Middle School” and “Treasure Hunters” series while I was in middle school and as I got older I started looking for more of his books to read.
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What education or training do you have related to your current discipline?I’m a recent graduate from Dauphin County Technical where I studied Web Development & Design for 4 years. I’ll be attending Howard University for Computer Science. I have my IC3, NOCTI, HTML5 and CSS: The Basics, OSHA-10, HTML5 and CSS: Structuring Pages, and Yoast certifications.

Mark
Web Developer
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Web Developer
Mark Broomell
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What I enjoy most about what I do for others:I love being able to take complex problems and create simple, easy to use solutions!
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What I love to do for me:If not reading up on new technologies, then it’s either live music, hiking, or catching up with family.
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Why you should work with Na'Toria:Na’toria will listen to and care about your business goals while crafting a bespoke solution to help you achieve them!
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A quote I live by:Never let yesterday use up too much of today.

Tamara
Website Designer
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Website Designer
TamaraMazur
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What I enjoy most about what I do for others:Turning complex problems into elegant solutions—and seeing people’s faces light up when they realize they don’t have to battle their website anymore.
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What I love to do for me:Indulging in creative projects and convincing myself that buying new gadgets counts as self-care.
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Why you should work with Na'toria:Because we combine expertise, creativity, and a genuine passion for what we do. We focus on understanding your needs, delivering solutions that work, and making the process as smooth and enjoyable as possible.
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A quote I live by:“Success is built on consistency, not motivation”
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What is one of your favorite books and why?One of my favorite books is “Tools of Titans” by Tim Ferriss because it’s like a treasure chest of wisdom, habits, and strategies from some of the most successful and inspiring people across various fields.
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What show or movie do you quote religiously?How I Met Your Mother—because there’s always a moment that calls for a classic “Legen—wait for it—dary!” or a heartfelt “Nothing good happens after 2 a.m.”
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What education or training do you have related to your current discipline?Bachelor of Arts

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Project Quality Assurance Specialist
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